If you are trying to do a marketing campaign with a Kiasu pull-up banner, there are several things that you must understand in order to make it an effective marketing tool that can help you achieve your goals. A pull up banner that you use to market your brand must be able to convince people to listen to what you are trying to convey in your marketing campaign.
The thing that you can do to make your pull up banner look better and work more effectively is by making sure that it has an interesting design that can reach out to people and stand out in the crowd.
Sure, designing is not everyone’s forte. If it is also not yours, you can hire someone else to do the designing for you. However, you should at least understand the important points in making proper pull up design. In this article, there are four easy tips that you can keep in mind and implement in order to make a great pull up banner.
1. Keep an eye on the flow of the banner
You may not be aware of this, but people always have a certain way of reading things. They go with the same flow every time they read something, including banners. People tend to read things from the top to bottom, and from left to right. Now, you must make sure that your pull up banner also follows this rule to ensure ease of reading and avoid causing confusion to your readers or potential customers. Also, because of this, it is important to make sure that the most important information of your banner is put on the upper part of the banner. The lower a text or image is put, the less it will get noticed. People usually will only read the part that is aligned to their range of vision. Thus, the lower part of the banner usually gets read less. You surely don’t want the key information of your banner is neglected, so make sure that it is kept on the upper part of the banner.
2. Color it
Everybody knows that using colors for the design of a pull up banner is important. But do you know that you shouldn’t just put any color onto your design? It is better to stick to a color palette where the choice of colors is all complementing each other. They will work well and look pleasant on the eyes. Keeping a good contrast balance for your design is also important to ensure the visibility of letters and images that are inserted in the design. Vibrant colors work better for this type of marketing tool because its purpose is to catch people’s attention and stand out in the crowd.
3. Add graphics or images
Images or graphics can help your banner to look more interesting. People tend to be attracted to images and graphics. This can be put into an advantage, where you can try using images or graphics that are helpful in explaining the point of your marketing efforts. Especially for people who are not too keen on reading texts, this will help you deliver messages easier and more effectively.
4. Detailed information
A good pull up banner is a banner that can provide all the necessary information for anyone who reads it. Thus, it is important to let people know where they can find more about your brands such as on your website or social media handle. Now, it is good to put information on your pull up banner. But also remember that it has quite a limited space still although its size is relatively big. Consider providing more contact information with a name card, flyers, or brochures instead of stuffing the design of your banner.