Postcards are more often known as something that gets sent personally. Usually, people send postcards from overseas and they contain short personal messages.
However, did you know that postcards are also useful for marketing?
Many small to medium sized businesses like to request postcard printing for their marketing purposes because not only that it is affordable, but it can also bring a great return on investment.
So, if you want to know what makes a postcard designing, printing, and marketing successful, here are what you need to remember.
1. Print Big
A postcard’s standard size is A6. But of course, you can make it bigger, especially for marketing. You don’t always have to send it through the mail and instead deliver them to the houses of your target audience. So, the size of your postcard can be bigger than the regular size of the postcard for mails.
Bigger sized postcards stand out much better and it can attract more attention since the size is hard to miss especially among other letters in the mailbox.
However, you have to remember that printing larger doesn’t mean that you can stuff more things into your postcard design. It simply means that you have to design and print your postcards bigger.
2. Design Boldly
Brave design can truly attract. Now, what makes a design bold? Well, technically, literally bold texts or typeface. You can use it to emphasize the most important parts of your postcard, such as the headline part. Of course, you can’t use this for the entirety of your postcard, so choose wisely what is important and what is not.
Next, you also have to consider brave colors that are vivid and bright. Colors like this are hard to look over. So, it is more preferable to design and print your postcard in cheerful and bright colors. Of course, you have to make sure that the colors that you choose can properly represent the image of your company and the message that you want to deliver with your postcard.
Some people choose to coat their postcard, some don’t. Coating your postcard is a good thing, but the downside to it is that the postcard won’t be able to be handwritten due to the coating. On the other hand, if you don’t coat your postcard, it might come out dull. So, a lot of people choose to coat the front of their postcard and uncoat the back side of it to give the target audience the best of both worlds.
4. Premium Card Stock
Postcard printing on low quality or average quality card stock won’t do. It is indeed more expensive to use premium card stock that is heavier than the lower quality, but it is definitely worth your money. With thicker card stock, you can come off ass more proper and trusted than low quality paper stock postcards.
Have you taken note of the four tips for a successful marketing with postcards? Now, time to design and soon print your postcards to start gaining customers and return on investments.