In any industry or any business, you will need a form of promotion to introduce your product. There are many ways to introduce your product or service to the market you are targeting. This includes advertisements, posters, flyers, and x stands. x stand is one of the promotional media, its shape extends vertically with four corners, and stands with the help of pieces of plastic or aluminum which are formed X on the back, and attached to the four ends/corners of the rectangle.
The use of X stands often seen in an exhibition or expo at large events, as well as medium and small events. The process of making these are quite easy, you first need to have something you want to try to present or promote, then you create it in a software or image/design application. After that, you go to the nearest printing shop in your area. There are a few tips you can use to create the x banner you’ve always wanted. Of course, this will really help you, read it until it’s finished.
1. Know Your Value
In the process of creating something you want to promote, you must first know what value you want to convey to your customers. This is important, because if you position yourself as a customer, then you will choose a product that according to your perception is just right, isn’t it? You can judge the product by many criteria according to your needs. I’m sure that you will see the offer, and kind of compare it which of the options gives you more profit. So, after you know these values, you manifest these values into products that are worthy of being promoted. In addition, it is also important for you to know your target market, which will then determine whether this value matches the needs of your target consumers.
2. Show Your Competitive Advantage
Competitive advantage will differentiate you from competitors. This will help you to penetrate the market further and wider. Even though it is possible that the products or services you offer are similar, the competitive advantage you have will characterize you to be positively different from others. This can be in any form, such as your lower price, more diverse functions or options, more delicious taste, a faster time, and so on. It is important for you to have what competitive advantages you can offer to someone who wants to buy the products or services.
3. Have a Logo and Theme for Your X Banner
Of course, you already know how important it is to have a trademark logo in your business. The logo will give an identity to the product or service you offer, along with the banner later on. In addition, the business theme you are running will also affect the market segment you are aiming for. If you want to sell your product to millennials and generation x, then you might want to consider using something popular or currently trending. Also, you can add some aesthetic look that you can search on google for references. Good luck!